Sales and Marketing

Best Practice™ is a strategic partnership between you and CBLPath. We will leverage our experienced sales and marketing teams to help you protect your existing business while winning outreach business. We will partner with only one practice in your region, providing you a protected, exclusive territory.

Best Practice Partners receive a complete program of sales and marketing resources, including a Best Practice Business Plan for establishing or enhancing your Practice’s capabilities and profitability. We work with our Partners to establish market and target account strategies, capitalizing on the proven marketing tools and programs already developed by CBLPath. These programs are monitored at regular intervals and adjusted as needed in order to achieve growth targets.

Your local CBLPath salesperson is equipped to help you optimize your practice with the services, expertise and standards of a successful national reference laboratory.